Travel free on SMART to Santa Rosa for Holiday Shopping

The Santa Rosa Metro Chamber is partnering with Sonoma-Marin Area Rail Transit and downtown merchants to boost business during the holidays.

This weekend and that of Dec. 2-3, shoppers will get a free one-way ticket on SMART for every $25 they spend. In all, 5,000 passes will be handed out to shoppers at participating businesses. Passes are valid through Dec. 31, and must be handed to an on-board conductor to be redeemed.

For information and a list of businesses participating, go to

The chamber will also create a guide to downtown deals and savings available this holiday season. The guides can be picked up at businesses around town, or viewed online at