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News/ State

Newsom launches first campaign ad with throwback to Winter of Love

Joe Garofoli February 13, 2018

  • California Lt. Governor and Gubernatorial candidate Gavin Newsom is interviewed by Politico's Carla Marinucci at University of San Francisco in San Francisco, Calif., on Monday, February 5, 2018. Photo: Scott Strazzante, The Chronicle

California Lt. Governor and Gubernatorial candidate Gavin Newsom is interviewed by Politico’s Carla Marinucci at University of San Francisco in San Francisco, Calif., on Monday, February 5, 2018.

Lt. Gov. Gavin Newsom, who sits atop most polls and has raised the most money in the 2018 California governor’s race, begins spending some of it Monday with his first campaign ad. It features the then-San Francisco mayor presiding over the first same-sex marriages in the city on this day 14 years ago.

Today, we can confidently say, is the first day in the state of California that we are providing marriage equally and fairly to everyone and denying no one their right and their opportunity to live their lives out loud,” Newsom says in a 2004 clip near the start of the minute-long ad that was posted to his Facebook page at 6 a.m. Monday. It will become Newsom’s first TV commercial this spring, campaign officials said.

Leading with the issue that vaulted Newsom into the national spotlight, and releasing the ad on the anniversary of the Winter of Love marriages in San Francisco, is a sign that Newsom will try to shape the campaign around his leadership on controversial issues.

The ad also highlights Newsom’s efforts to bring universal health care to San Francisco residents and being at the vanguard of 2016’s successful Proposition 63, which banned the possession of large-capacity firearm magazines and passed over the opposition of the powerful National Rifle Association.

Republican businessman John Cox of Rancho Santa Fe (San Diego County) the only other candidate to have produced a TV commercial, which was broadcast this month on Fox News affiliates.

Newsom and former Los Angeles Mayor Antonio Villaraigosa were virtually tied in a poll by the nonpartisan Public Policy Institute of California last week, far ahead of their rivals. Newsom has $19.5 million cash on hand, more than twice as much as his closest rival in the money race, state Treasurer John Chiang.

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