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Everybody's Business/ Features/ Top Stories

Target Won’t Sell Pride Month Merch In Some Stores

Gary Carnivele May 12, 2024

Bloomberg News reports:

Target Corp. won’t sell LGBTQ-themed merchandise in some stores during Pride Month in June, after a backlash dented revenue last year. Target faced threats from some customers last year over its Pride merchandise.

The Minneapolis-based retailer plans to offer the full assortment online but is considering store-level data to decide which physical locations will carry the products, people familiar with the matter said, declining to be identified discussing private information.

Target is likely to stock the products in about half of its nearly 2,000 stores in the US, the people said. The company has typically sold the Pride assortment in all of its stores in recent years.

Read the full article.

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