Converse celebrates 10 years of Pride collections with powerful “Proud to Be” campaign
Converse has long been known for its fantastic Pride collections. The iconic shoe brand has celebrated Pride Month with rainbow footwear every year since 2015.
This year, the company is celebrating its 10-year anniversary of showing its Pride. “Converse has always stood with the bold, the daring, and the unapologetic,” the website says. “For our 2025 ‘Proud to Be’ celebration, we’re not looking back, we’re lighting the way forward towards a future of love and joy for everyone.”
The brand also invited members of past Pride campaigns to write love letters to their future selves.

“I know that you are somewhere creating the life you’ve always dreamed of,” writes Xavier.
“I hope to look back and see a world where I no longer need to justify my existence,” says Allié.

Ayo writes, “I hope that you never forget the magic of black queer and trans existence.”
The letters are also highlighted in a powerful ad.
The 2025 Converse Pride shop includes two t-shirts and 15 unique sneaker designs – including rainbow flames, zebra stripes, and rainbow soles. There is also an option to create your own custom pride shoes, with gradients available depicting colors of the trans, lesbian, bisexual, pansexual, and nonbinary flags.

The company also puts its money where its mouth is, partnering with organizations like It Gets Better, the Ali Forney Center, and the Boston Alliance of LGBTQ+ Youth to provide annual grants. Since 2015, the website says, Converse has pledged and donated almost $3.4 million to LGBTQ+ organizations around the world.