The Human Rights Campaign (HRC) has joined forces with the Williams-Sonoma family of brands on a unique “Love Is Love” mug that will help advance efforts to achieve full equality for LGBTQ people.

Half of the proceeds from the sale of the mug — available in stores and online at West Elm, Williams Sonoma and Pottery Barn — will benefit HRC’s work protecting the historic gains the LGBTQ community has made in recent years, fighting discriminatory laws and practices, and mobilizing members and supporters to advance equality.

“Our mission to harness the power of design and human connection to enrich lives brings us to support the important work of the HRC, led by Chad Griffin, to create a world where LGBTQ people are ensured of their basic equal rights,” said Jim Brett, president, West Elm. “Because the best way to affect change is to be part of that change, we created the “Love is Love” mug as one easy way for our brands — West Elm, Williams Sonoma, and Pottery Barn – to engage our communities with awareness of fundamental fairness and equality. We are proud to help HRC spread the word. And the Love.”

“We are grateful to West Elm President Jim Brett Jr., along with the entire Williams Sonoma family, for their continued and generous support of LGBTQ equality,” said HRC President Chad Griffin. “Jim’s leadership on this project reflects his dedication to equal rights for all and comes at a time when we are working harder than ever to hold anti-equality politicians accountable — in our nation’s capital and around the country.”

The mug, patterned with multi-colored tiny hearts, was created and designed by Chelsae Smith and Alexia Chimenti of Williams-Sonoma Inc.. On the mug’s inside rim, the statement “love is love is love…” is featured in a continuous loop.  Since it began rolling out in stores, the mug has become a bestseller in its category for the Williams-Sonoma family of brands.