Inclusive advertising boosts sales & increases brand loyalty, new study finds
Brands that are supportive of LGBTQ+ rights or social justice movements see greater consumer engagement and loyalty from customers, a new study found. The study comes after several major brands have distanced themselves from their previous pro-diversity initiatives. Unstereotype Alliance, a business initiative convened by UN Women, more inclusive advertising campaigns positively impact profits, sales, and brand worth. Researchers at Saïd Business School at Oxford University analyzed data from Diageo, Kantar, and Unilever in collaboration with the Geena Davis Institute. The research, based on an analysis of 392 brands across 58 countries, reveals that inclusive advertising can boost short-term sales […]