Being LGBT Inclusive Is Good for Business, Survey Finds
Nearly half of Americans and 64% of those who identify as LGBT allies say they are more likely to spend money with brands that are LGBT inclusive, according to a new survey from Ogilvy. The study found that the opposite was true as well — nearly half of Americans and a majority of allies said they would avoid purchasing products and services from companies they perceived as not supporting the LGBT community. LGBT rights have become a popular issue with many CEOs delving into activism. Apple CEO Tim Cook has received praise as the first openly gay CEO of a […]