Happn, the leading global dating app that enables users to discover the people they’ve crossed paths with in real life, has teamed up with the national lesbian, gay, bisexual, transgender and queer (LGBTQ) media advocacy organization, GLAAD, to encourage Happn users to take a stand against LGBTQ bullying.
In support of GLAAD and Spirit Day Thursday, Oct. 20, Happn will launch a powerful U.S. campaign grounded in the frightening statistic that nearly three-quarters (74%) of students reported experiencing some type of peer victimization in the past school year. According to research by GLSEN, bullying and harassment remain a significant concern of students, families and schools all across the country. Furthermore, despite legal and cultural changes, LGBTQ students continue to face hostile school climates.
On Spirit Day, a full screen image will pop up when users first fire up Happn. “Words Can Hurt” will appear in the foreground of the first image. The secondary image is a call-to-action that cites the harrowing youth statistic, encourages Happn users to take part in Spirit Day, and directs them to glaad.org/spiritday, where they can:
- Go purple. Use GLAAD’s mobile app to turn your Happn profile picture purple.
- Join the conversation. Take part in the movement on social media – Twitter, Instagram, Facebook, Snapchat – by using #SpiritDay.
- Make a donation. Provide a contribution that will help GLAAD carry out its work – including Spirit Day – as the organization seeks to accelerate acceptance for LGBTQ people around the world.
“We choose words carefully in portraying ourselves in order to charm others when filling out our dating profiles. If only we could be equally as mindful of the derogatory words used towards the LGBTQ community,” said Didier Rappaport, CEO and co-founder, Happn. “To show our support for the GLAAD youth-driven cause, Happn is leveraging its platform to raise awareness, and challenging its users to rewrite the script for LGBTQ acceptance in America and across the globe.”
All those moved by the Words Can Hurt campaign can take action by contributing to GLAAD’s Spirit Day efforts: https://spiritday-glaad.nationbuilder.com/donate.