Clothing giant Abercrombie & Fitch (A&F) has expanded its relationship with a leading LGBTI youth organization.
For the next year A&F will broaden its relationship with The Trevor Project. It is the world’s largest suicide prevention and crisis intervention organization for LGBTI young people.
This year’s partnership will expand the relationship since A&F began supporting the Trevor Project in 2010.
The expanded partnership will include participation at events such as the Pride Parade in NYC, proceeds up to $100,000 of sales from select A&F collections, and a customer round-up campaign in all U.S. stores and online.
‘Abercrombie & Fitch is honored to grow our partnership with The Trevor Project, as it works to meet the needs of LGBTQ youth with its vital crisis intervention and suicide prevention services,’ said Kristin Scott, president, Global Brands at Abercrombie & Fitch Co.
‘Trevor’s work touches many of our customers’ lives daily, and we are optimistic that by expanding our partnership, we can help increase the reach and impact of Trevor’s important work.’
Since the launch of the partnership A&F has raised more than $600,000. Last year, donations went to training digital crisis counselors. This allowed the Trevor Project more reach more than 1.5 million LGBTI youth.
The 2019 expanded partnership comes as the LGBTI community prepares to celebrate the 50th anniversary of the Stonewall riots.
‘We are grateful for Abercrombie & Fitch’s dedication to The Trevor Project’s mission to end suicide among LGBTQ youth,’ said Amit Paley, CEO and executive director of The Trevor Project.
‘Abercrombie & Fitch understands the need to help LGBTQ youth in crisis is year-round. We look forward to working together to engage the brand and its loyal customers in support of our life-saving mission.’