GLAAD, the world’s largest LGBTQ media advocacy organization, and Sony Music announced a partnership in March to amplify LGBTQ voices and representation in the music industry.
According to Variety, the partnership includes several initiatives to advance advocacy and inclusion at Sony and within the broader industry. The initiatives include the following:
- GLAAD Media Institute will implement consultation and education for Sony Music Group, including LGBTQ-focused education sessions for Sony employees and leadership in an effort to help build greater awareness and competency around LGBTQ issues and people.
- GLAAD will consult Sony on its campaigns and programs that seek to highlight contemporary LGBTQ people and/or issues.
- Sony will be an official sponsor for the 33rd Annual GLAAD Media Awards in Los Angeles on April 2, and New York City on May 6.
- Sony’s artists and songwriters nominated for the Outstand Music Artist award include: Brockhampton, Roadrunner: New Light, New Machine (RCA Records/Question Everything), Kaytranada, Intimated (RCA Records), Lil Nas X, Montero (Columbia Records, Sony Music Publishing) and Arlo Parks, Collapsed in Sunbeams (Sony Music Publishing).
- GLAAD and Sony will launch “Icons,” a three-part interview series that will bring together LGBTQ musicians, songwriters and producers across generations for discussion about LGBTQ inclusion in music, history of and the future of the industry.
“Over the past several years, many LGBTQ artists have made major strides within the music industry, but there is still significant room to improve LGBTQ inclusion, representation, and awareness at all levels,” said Sarah Kate Ellis, GLAAD president and CEO. “Sony Music Group continues to be an incredible leader for diversity, equity, and inclusion in music, and we’re grateful to partner with them to both amplify diverse LGBTQ voices and establish greater pathways to grow LGBTQ inclusion within the industry at large.”