Collage Group study discusses voting, racism, sexism, immigration, & LGBTQ rights
As America approaches the 2024 elections, consumers increasingly seek brands thatactively participate in issues-based marketing, demonstrating a clear alignment with theirvalues and beliefs. And politics plays a significant role in shaping these values.According to Collage Group’s America Now research, a striking 48% of Americans aged 21and above see their political beliefs as integral to who they are.This means politics isn’t just about policies – politics is culture.Understanding the cultural traits of four distinct political factions offers a fresh lens tonavigate political polarization, with a new perspective that considers the sway ofnonconformists. In this article, Collage Group explores these insights derived […]