Ads Targeting LGBTQ+ Are “Insincere,” Says LGBTQ+ Community
While LGBTQ+ Americans and their advocates have made some progress in achieving greater civil rights, recognition, and representation for the LGBTQ+ community, recent actions suggest that further work is needed in the pursuit of equality. A new report from Collage Group, a leading provider of cultural intelligence, takes a close look at LGBTQ+ marketing and advertising. Specifically, the study examines how LGBTQ+ Americans feel about recent ads aimed toward their community. It also provides the perspectives of non LGBTQ+ people, as well as the perceptions of liberals and conservatives. The report examines marketing efforts, specifically LGBTQ+ representation in regard to […]