Dads are most susceptible to anti-trans ads. A new toolkit helps them learn to let trans kids shine.
During the 2024 election cycle, a multimillion-dollar deluge of Donald Trump- and GOP-fueled anti-trans campaign ads flooded the airwaves. Those ads peeled away some support for trans people, but in researching their efficacy, the Transgender Law Center and its communications and research partners found something fascinating: They were most effective at targeting dads. “They were eliciting this idea of protector, the defender that dads want to be,” Anna Castro, Principal Narrative Strategist for the Transgender Law Center (TLC), tells LGBTQ Nation. “We think that makes sense for our purposes as well.” This realization sparked the idea for what would become Dads Let […]