Sophia Conti

While the economic challenges of the last few years have tested organizations of all stripes, Black-owned businesses closed their doors at twice the rate of other businesses during the pandemic. Studies show that less access to the financial system and lack of family wealth to draw from – both key avenues of financial security during economic slowdowns – are partly to blame.Consumer spending habits are another major challenge for Black-owned businesses, which can struggle to scale up because of a misperception that their target market is a narrow demographic. Minority-owned businesses, however, are often marketing to broader audiences who never consider them.I have personally experienced how convenient […]