‘Lesbian’ ban: Ad Blacklists Deprive LGBTQ News of Revenue, Study Says
Across the internet, companies buy ad space that appears alongside news, entertainment and sports articles. These purchasing decisions are made, in part, with ad verification partners that compare the articles’ content with “block lists” of thousands of terms that advertisers want to avoid associating their brand with, like “shooting,” “kill” and “attack.” It doesn’t matter if the article is positive (“City’s murder rate down to historic low”) or negative (“Gruesome murder shocks city”), because both articles would be banned by a keyword block list. But a new study from CHEQ, which runs a competing ad verification service, found that nearly two […]