From ‘Drag Race’ to ‘Hannity’: New Nielsen Data Tracks LGBTQ Viewing Habits
Nielsen has been tracking the viewing habits of American households for decades, and the nearly century-old company has recently launched a new metric that looks specifically at the viewing habits of same-sex families. “These breakout numbers demonstrate that there’s a significant audience for LGBTQ programming,” said Zeke Stokes, chief programs officer at the LGBTQ media advocacy group GLAAD, which worked with Nielsen to develop the metric. Stokes said the new data will be helpful for television networks and advertisers to know that LGBTQ dollars “are important for business, and viewers deserve to have shows with longevity that reflect them.” Related […]