Three-quarters of LGBT People Want More Support from Companies—and Not Just for Pride
New research suggests that LGBT+ people want companies to implement support services, instead of just sponsoring Pride events or using the rainbow flag in their marketing. The latest research by YouGov indicates that queer people would prefer businesses to actively implement networks that will support LGBT+ staff and customers over actions such as paying to have a float at a Pride parade. The study of 1,711 adults in the UK—136 of whom were LGBT+—revealed that nearly three quarters of LGBT+ people said they would feel “more positive” if companies introduced services or policies to support their LGBT+ customers.In comparison, half of LGBT+ […]