10% of new business owners are LGBTQ+ — and they’re offering better benefits
There are more LGBTQ+ new business owners than ever recorded — and they’re treating their employees better than others. Ten percent of all new business owners in 2024 identified as LGBTQ+, according to a new report from Gusto, marking a 50 percent increase from 2023. This is in line with demographic shifts, the study notes, as about 9.3 percent of U.S. adultssaid in a Gallup survey last year that they identify as something other than heterosexual, up from 7.6 percent from the previous year. This suggests that “more LGBTQ people are seeing fewer barriers to entrepreneurship and are choosing it as an accessible and viable path to make a […]